In Manifest, the four original macerates that makeup Jägermeister are joined by a new and 5th macerate that is 2.5 times the herbal load and is extracted using a new spirit of Northern German wheat that has been refined in lightly charred German and American oak barrels for more than a year. Jägermeister Manifest elevates the original mix by featuring additional botanical herbs and a new maceration process. One after the other, bottles smashed to pieces in a total health and safety fiasco, until finally, one resilient bottle remained intact.Ĭurt had found his perfect bottle it was this survivor that won the prestige of housing Jägermeister.Ī victory indeed, although we don’t envy the cleanup. He would drop a succession of green bottles from a height onto his oak kitchen floor to see which one would withstand the impact. So, this was no doubt a wise move.Ĭurt’s research method was rather eccentric, but proved definitively effective: While the hunters are long gone, Jägermeister has become a mainstay in rowdy nightclubs and riotous ski resorts where breakages are many. A logical decision, as his target market were somewhat heavy-handed, burly hunters. Finding the perfect bottleĬurt spent a lot of time and effort finding a sturdy bottle that would withstand being dropped. However, to strengthen the air of mystique, the precise ingredients remain a company secret (although they vehemently deny the presence of deer blood. There is a myth that somewhere in the production process, deer blood is added. The Jägermeister distillery in Wolfenbüttel, Germany. It’s kind of like ordering a 50-year-old Balvenie scotch with coke.
So, considering Jägermeister’s assiduous production process (not to mention the infusion of 56 herbs, fruits, roots and spices) it does seem somewhat blasphemous to pollute it with a sugary energy drink. After a fastidious filtration process, the concoction is left to age in oak barrels for 365 days.įinally, it’s blended with sugar, alcohol and caramel to achieve its famously sweet flavour palate. The raw ingredients are ground up, and steeped in water for several days. The Jägermeister ingredients list reads more like an apothecary’s tincture than popular alcohol, with extracts like ginseng, saffron, ginger, juniper berries, and of course, the principal flavour: liquorice. Well, when you attain perfection, where do you go from there? The recipe has remained the same for 75 years. Curt Mast thought this powerful story was a perfect match to his potent elixir and adopted the emblem of the stag in honour of the true ‘Hunting Master’. The vision transformed him and he became a champion of greater respect for nature. Once a wild huntsman, Hubertus had a vision of a mighty stag carrying a glowing cross between its antlers. Jägermeister’s logo draws from the tale of Saint Hubertus. Still using the vinegar factory in his hometown of Wolfenbüttel, he eventually created a herbal infusion with a sharp injection of alcohol– and so Jägermeister was born. Talk about changing the direction of the business… Rather, Curt transformed it completely. He wanted to exclusively focus on the manufacturing of alcohol spirits. The business bumbled along methodically until Wilhelm’s son, Curt, took over:Īrmed with a penchant for spirit distillery and passion for experimentation, Curt halted the production of vinegar entirely. In 1878, Wilhelm Mast of Lower Saxony, Germany, was happily running his vinegar-making business. The tale of Jägermeister comes infused with the quirks you might expect from a liqueur which began as vinegar, and whose name translates to ‘Master Hunter’. Jägermeister price and bottle sizes Bottle The original Jägermeister is a mix of 56 botanical herbs. Jägermeister is German for the master of the hunt. Purism aside from the ostentatious bottle design to the German poetry adorning its label, Jägermeister certainly succeeds in being a unique liqueur brand. Thought by its proponents as a somewhat uncouth method of consuming the complex blend, the Jägerbomb is a trend the brand has earnestly tried to move away from.
Not to mention the rest of the world.ĭespite being traditionally enjoyed as a digestif (which is still the case in native Germany), it’s most well known for its common pairing with Red Bull: the Jagermeister bomb, also known as Jägerbomb. In fact, despite only being launched in the UK in 2005, it’s fast become one of the nation’s favourite liqueurs. The instantly recognisable German herbal liqueur can be found on the shelf of any self-respecting bar and online alcohol store. Since its conception in 1934, Jägermeister has firmly earned its place as one of the most adored spirits in the world.
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